اتجاهات المستهلك نحو الإعلان التلفزيوني الجزائري

بوشنافة, سهام

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DC Field	Value	Language
dc.contributor.author	بوشنافة, سهام	-
dc.date.accessioned	2024-10-15T13:12:10Z	-
dc.date.available	2024-10-15T13:12:10Z	-
dc.date.issued	2024-06	-
dc.identifier.uri	http://dspace.univ-tiaret.dz:80/handle/123456789/15057	-
dc.description	The current study aimed to understand the nature of the attitudes of students in the Department of Social Sciences towards Algerian television advertising at the University of Tiaret. To achieve this goal, the following tools were used: 1) a questionnaire on consumer attitudes towards Algerian television advertising, 2) an interview guide with some students from the Department of Social Sciences at the University of Tiaret to understand consumer impressions of television advertising. These tools were applied to a sample of 80 male and female students from the Department of Social Sciences, selected randomly, after verifying the psychometric properties of the tools. The study yielded the following results: The nature of the attitudes of students in the Department of Social Sciences towards Algerian television advertising is negative. There are no statistically significant differences in consumer attitudes towards Algerian television advertising attributed to the demographic variables (gender, age). The results of the current study agree with those of some studies in this field, which indicated that consumer (student) attitudes towards television advertising on satellite channels were negative. The study concluded with a set of suggestions that benefit both advertisers in general and students in particular.	en_US
dc.description.abstract	هدفت الدراسة الحالية الى معرفة طبيعة اتجاهات طلبة قسم العلوم الاجتماعية نحو الإعلان التلفزيوني الجزائري بجامعة تيارت ، ولتحقيق الهدف تم استخدام الأدوات التالية: استبيان اتجاهات المستهلك نحو الإعلان التلفزيوني -دليل المقابلة مع بعض طلبة قسم العلوم الاجتماعية بجامعة تيارت لمعرفة انطباعات المستهلك نحو الاعلان التلفزيوني تم تطبيقهم على عينة قوامها 80 طالب وطالبة من قسم العلوم الاجتماعية ، والتي تم اختيارها بطريقة عشوائية ، وهذا بعد التحقق من الخصائص السيكومترية للأدوات.	en_US
dc.language.iso	other	en_US
dc.publisher	جامعة ابن خلدون-تيارت	en_US
dc.subject	الاتجاهات	en_US
dc.subject	الصورة الذهنية	en_US
dc.subject	الترفيه	en_US
dc.subject	افساد القيم	en_US
dc.title	اتجاهات المستهلك نحو الإعلان التلفزيوني الجزائري	en_US
dc.type	Thesis	en_US
Appears in Collections:	Master

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